luckadjusted
CFB Week 4 · 2026

Week 3 2025 · September 13, 2025

Merrimack at Kennesaw State, Week 3 2025: who deserved to win?

Kennesaw State beat Merrimack 27–13, and the replays back it up: with the way both teams actually played, Kennesaw State wins 9 of 10.

Before kickoff Kennesaw State was an 87% favorite. The biggest swing (Q2, 13:42 left): Holding on Kennesaw State, 10 yards, wiping out the play, worth 8 points of win probability to Merrimack.

Final

Merrimack Warriors 13
Kennesaw State Owls 27

September 13, 2025 · Fifth Third Stadium · Closing line: Kennesaw State −17.5

Luck index +12 Kennesaw State about even · −12 Merrimack

Each team’s own plays from this game, resampled into new drives 4,000 times: with the way both teams actually played, how often does this performance win? How the replay works

Ten replays. Merrimack wins 1, Kennesaw State wins 9.

  1. 1 MRMK 27 KENN 21
  2. 2 MRMK 21 KENN 23
  3. 3 MRMK 13 KENN 19
  4. 4 MRMK 9 KENN 17
  5. 5 MRMK 7 KENN 17
  6. 6 MRMK 7 KENN 21
  7. 7 MRMK 7 KENN 24
  8. 8 MRMK 7 KENN 27
  9. 9 MRMK 3 KENN 28
  10. 10 MRMK 0 KENN 33

Three other ways to ask

Each answers a different question, so none of them replaces the replay above.

The closing betting line, turned into a probability. What everyone knew before the game.

The line plus what this game showed, weighted by how much one game can tell. It stays close to the line because one game says little.

Every kick, fumble bounce, conversion and judgment call redrawn; everything else fixed. The narrowest view of luck.

How 4,000 replays ended

Merrimack wins 12% of them, Kennesaw State 88%, counting the 1% still level after regulation as half each. The line is what actually happened: Kennesaw State by 14.

Show as a table
Final margin in the replaysShare of replays
Merrimack by 17+0.9%
Merrimack by 9–163.2%
Merrimack by 1–86.5%
Level after regulation1.4%
Kennesaw State by 1–821.6%
Kennesaw State by 9–1619.2%
Kennesaw State by 17+47.1%

Where the luck was

What the luck was worth

Every lucky and unlucky play, weighted by the moment it happened: its swing in win probability, added up by kind. A missed kick in a decided game counts for nothing; the same kick at the end of a tie game can be most of a win.

Swings add up across a game, so in one that went back and forth they can pass 100%. On the scoreboard the same luck was worth +1.3 points to Merrimack: the final margin was Kennesaw State by 14, without the luck Kennesaw State by 15.3. Luck shares are the fitted ones (how much of each kind is luck).

The kicks

How likely each kicker was to make that kick (his own record, the distance), and what happened.

  • C. Thai, 50 yds missed · 53% expected
  • B. Williams, 38 yds made · 75% expected
  • B. Williams, 44 yds made · 64% expected
Bar: expected chance of a make. Filled dot: made. Open dot: missed or blocked.

Penalties: Merrimack 8 for 54 yards, Kennesaw State 14 for 121 yards

Every accepted flag, in order, and what it did to the helped team’s chance of winning at that moment, including any play it wiped out (points on the scoreboard in grey). A flag in a decided game is worth nothing; one at the turn of a close game can be worth most of a win. Judgment calls count toward luck, pre-snap fouls mostly don’t. How calls are valued

WhenFlagWin probability for
Q1 10:56 Holding on Merrimack, 10 yards, wiping out the play +3% KENN +2.4 pts
Q1 7:41 False Start on Kennesaw State, 5 yards · pre-snap +1% KENN +0.8 pts
Q2 14:38 Holding on Kennesaw State, 10 yards +1% MRMK +1.0 pts
Q2 13:42 Holding on Kennesaw State, 10 yards, wiping out the play +8% MRMK +6.0 pts
Q2 11:10 False Start on Merrimack, 5 yards · pre-snap 0% KENN +0.6 pts
Q2 6:22 False Start on Kennesaw State, 5 yards · pre-snap +2% MRMK +1.2 pts
Q2 2:13 False Start on Merrimack, 5 yards · pre-snap 0% KENN +0.3 pts
Q2 1:51 Holding on Merrimack, 10 yards, wiping out the play +1% KENN +1.5 pts
Q2 1:25 Unsportsmanlike Conduct on Kennesaw State, 10 yards 0% MRMK +0.3 pts
Q2 1:04 False Start on Kennesaw State, 5 yards · pre-snap +2% MRMK +1.7 pts
Q2 0:24 Running Into the Kicker on Merrimack, 5 yards 0% KENN +0.1 pts
Q2 0:18 Penalty on Merrimack, 5 yards +1% KENN +1.0 pts
Q3 14:15 Unsportsmanlike Conduct on Kennesaw State, 15 yards +2% KENN +2.3 pts
Q3 12:53 Holding on Merrimack, 6 yards, wiping out the play +3% KENN +3.1 pts
Q3 10:02 Penalty on Merrimack, 8 yards 0% KENN +0.5 pts
Q3 8:22 Holding on Kennesaw State, 9 yards 0% MRMK +0.6 pts
Q3 7:40 Pass Interference on Kennesaw State, 15 yards 0% KENN +0.2 pts
Q3 5:47 Personal Foul on Kennesaw State, 15 yards 0% MRMK +3.1 pts
Q3 1:12 Holding on Kennesaw State, 9 yards 0% MRMK +1.5 pts
Q4 10:13 Pass Interference on Kennesaw State, 7 yards 0% MRMK +2.2 pts
Q4 10:07 Roughing the Passer on Kennesaw State, 1 yard 0% MRMK +0.3 pts
Q4 9:06 Offside on Kennesaw State, 5 yards · pre-snap 0% MRMK +0.5 pts

When it happened

Kennesaw State’s chance of winning

Numbers mark the biggest luck moments, listed below.

Our in-game win probability: the score, the value of the possession and the time left, starting from the betting line. Overtime has no clock and is drawn at a fixed width. Shaded above the middle while Kennesaw State was ahead in it, below while Merrimack was.
#WhenWhat happenedWin probability forNext drive
1 Q1 11:07 Merrimack converted 3rd & 93rd & 4th downs · 25% expected +3% MRMK MRMK: End of half
2 Q1 10:56 Holding on Merrimack, 10 yards, wiping out the playJudgment calls +3% KENN KENN: Punt
3 Q1 8:29 Merrimack converted 4th & 153rd & 4th downs · 17% expected +6% MRMK MRMK: End of half
4 Q1 4:27 Merrimack converted 3rd & 113rd & 4th downs · 23% expected +4% MRMK MRMK: Turnover on downs
5 Q2 14:56 Merrimack was stopped on 4th & 13rd & 4th downs · 73% expected +5% KENN MRMK: Punt
6 Q2 13:42 Holding on Kennesaw State, 10 yards, wiping out the playJudgment calls +8% MRMK MRMK: Punt
7 Q2 9:46 Merrimack converted 3rd & 163rd & 4th downs · 17% expected +5% MRMK MRMK: Punt
8 Q3 12:53 Holding on Merrimack, 6 yards, wiping out the playJudgment calls +3% KENN KENN: Touchdown

Adjust the assumptions

Disagree with how much of a fumble bounce or a pass interference call is luck? Change it and the coin-flip replay reruns in your browser.

Only coin-flips re-rolled

Merrimack 1% · Kennesaw State 99%

Final margin
Kennesaw State by 14
Luck in points
1.3 for Merrimack
Luck-adjusted margin
Kennesaw State by 15.3
Replay with same day's form
Merrimack 12% · Kennesaw State 88% unchanged: why
How much of each is luck?

0% treats it as skill, 100% as pure luck. The tick is our fit.

What counts

None by default: our tests measured no carryover after a lucky break. Slide it up to count a break for more than its own swing. Why

Flip a play

Force the other outcome, in this game and in every replay: a made kick becomes a miss, a stop becomes a conversion, a flag goes the other way.

About these numbers

Play-by-play and expected points from CollegeFootballData.com via cfbfastR; win probability from our own model of the score, the possession and the betting line; kicks valued against each kicker’s own record. College play-by-play has no charting of drops or interception-worthy throws and no injury reports, so those kinds of luck aren’t counted here.

Methodology and validation · All Week 3 2025 games · Merrimack · Kennesaw State

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